Why do companies keep trying to use AI/token usage as a performance metric? Because they've lost (or never had) the ability to quantify success. Put another way, it is the exact same reason that vibe coders exist and succeed until they fail. AI is not currently reliable and the people who tend to rely on it most, also let it replace their own judgement and faculties. And they let it get that way because of a few (sometimes big) early wins. Tokenmaxxing is an obvious result of an obviously flawed system. How is the system "obviously flawed?" I've written up a number of examples of my struggles with AI at work. But it boils down to this; AI isn't actually "smart" in the human sense and the results are non-deterministic. This means that the 2 developers using identical prompts can wind up with WILDLY different tokens spent for the same problem. AND more than likely, the developer that spent more tokens ends up with the inferior solution. Identical prompt...
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